EXPORT DIAGNOSIS
Before going on a new foreign market, entrepreneurship must know its capabilities to do so:
The export diagnosis that we will make together will aim to define your strategic potential to carry out your export operation.
Most often, this diagnosis is divided into two phases :
An external diagnosis that will look at the environment of your company:
conditions of access to the target market, opportunities but also threats to the environment;
An internal diagnosis that will highlight the strengths and weaknesses of your business.
This diagnosis has a dual purpose:
Determine, without reference to a specific market, the ability of the company to export by evaluating its resources and skills;
And, more precisely, evaluate the chances of success of the company by bringing its strengths and weaknesses closer to the conditions necessary to succeed in the French market.
the export diagnosis will focus on both quantitative and measurable data (level of turnover, market share, production volume), but also on qualitative aspects (training and competence of staff, motivation ...), on performance (profitability, growth ...) and finally the causes of these performances.
this diagnosis will point also which necessary work will be done necessary before going on the road ( Product, working team and so on...)